A Staunch Advocate of Consumer Protection Law

Protecting You Against Unfair Trade Practices

Consumer Rights

Consumers are provided certain protections from unethical or misleading business practices by those selling products or providing services. If you suspect that your consumer rights have been violated and you have been sold something on false pretenses or due to deceit, we can help. At Pace Law Offices, our attorney routinely assist clients in unfair trade practices cases, recovering costs and additional expenses wrongfully incurred.

Unfair Trade Practices

Many businesses and companies, particularly smaller or younger businesses, are not aware of the requirements of the Alaska Unfair Trade Practices and Consumer Protection Act (AUTPCP). Because of this, it is not uncommon for business owners to violate the interests of consumers, knowingly or unknowingly.

At Pace Law Offices, our lawyers will advocate on your behalf to ensure that your consumer rights are protected. Business owners are not allowed to misrepresent the quality and nature of a product, misleading potential buyers that it is something other than what it is. This can include:

  • Misrepresenting the origin of the goods or services
  • Misrepresenting sponsorships, ingredients, benefits, usage, approval or affiliations of the product or service
  • Misrepresenting the condition of used products as new when they have been altered, refurbished or restored in any way
  • Misrepresenting the quality or grade of the product or service
  • Disparaging or misrepresenting competing products
  • Advertising products or services in a certain way when the owner does not intend to sell them in that condition

These standards are in line with federal standards on false advertising and consumer protection. We will thoroughly review the details of your situation, the price you paid, the assumptions under which you made the purchase and all details surrounding the transaction to determine if your consumer rights were violated.

To learn more about our representation in unfair trade practice matters and consumer protection, please contact our Anchorage, Alaska, law firm today at (907) 222-4003.

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